Corporate Innovation Processes: create a pub, not a funnel.

Ideas are not scientific discoveries. Ideas are conversations over a beer. This has huge implications for companies’ innovation processes.

George Eastman came up with the idea of a consumer film camera in 1888 and called it The Kodak. It revolutionised photography by giving access to cameras and personal photographs to everyone from all walks of life. George Eastman was a visionary who saw the market opportunity that no one else saw.

Futurice blog by Risto Sarvas