Muoti- ja lifestyle -yritysten seminaari

Ajankohta: ke 20.05.2015

Brand building through authentic customer experience and emotions

Osana Tekesin Fiiliksestä fyrkkaa -ohjelman muoti- ja lifestyle -yritysten Maailmanvalloittajia järjestetään 20.5. klo 8:30-11 key note -tilaisuus, joka on avoin myös muille kuin Maailmanvalloittajiin valituille yrityksille.

  • 8.30  Aamukahvit
  • 9.00  Tilaisuuden avaus
  • 9.05  Show me a reason to love you! Tuija Seipell, Barclay West Communications Inc., Senior writer at The Cool Hunter, Vancouver BC, Canada
  • 10.00 Brand building through authentic consumer connections, Karen Korellis Reuther, Creative Director & Brand Psychologist, Cast Collective, Boston, USA

Tilaisuuden kieli on englanti. Paikkana hotelli Marski, Helsinki. Ilmoittautumiset 1.5.2015 mennessä. Tilaisuus on avoin kaikille kiinnostuneille mutta ensisijaisena kohdejoukkona ovat luovat alat. Osallistujat valitaan ilmoittautumisjärjestyksessä.


Tuija Seipell is a business advisor, keynote speaker and writer. She was born in Finland but has lived and worked in North America for the past 32 years, the last 25 of them in Vancouver, British Columbia, Canada. Her topics include customer experience, retail, design, creativity, motivation, emotions and hope. Her clients include global firms such as Harley Davidson and Nike, but also medium-size and smaller organizations around the world. For the past nine years, she has been the senior writer of The Cool Hunter,, the world’s oldest design and pop culture blog followed by more than 2.5 million readers each month. She is the world’s most widely read Finnish blogger.


Karen is the Creative Director and Brand Psychologist for Cast, a design consultancy working at the intersection of creative visioning and business strategy for private equity, venture capital and leading corporations including PUMA, the TJX Companies, Timberland, Dunstan Surfwear and Pantone. Her experience includes, 12 years at NIKE, owning a design consultancy in Munich, Germany and at ZIBA, a world-class design and innovation firm where she was director of consumer insights and trends. As Global Creative Director at NIKE, she led teams that developed major product, merchandising and brand strategies solidifying NIKE at the top of its industry. Karen led the creative vision and implementation of design strategies from product creation to merchandising across NIKE footwear, apparel and equipment including, an industry-leading organization that leveraged the power of trend, color and materials.